"When I found your company, I thought my girls, they're gonna wear these undergarments that are their skin tone and compliment them. I want them to be confident...wearing it and just knowing, I am black, I am proud, I love my skin and I can do anything."
- W.B.

Empowering Women, Embracing our Colour
"My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us."
A nude bra and skin tone hosiery are the basics of every woman’s wardrobe, at least in theory. For many women of colour, finding suitable skin-tone hosiery and lingerie has not been an option. Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’.
Nubian Skin launched in 2014 with a carefully edited collection of lingerie and hosiery to provide the essential underwear needs of women of colour.
Thank you so much for your patience and support while we figure out the next steps for Nubian Skin.

Innovation
Ade brought a truly innovative product to the market. Nubian Skin managed to do something that had an impact beyond itself. 'Redefining nude', and making the term more inclusive meant that Nubian Skin has had a huge influence, with many other parts of the industry realising they need to be more inclusive.
Testament to this are the milestones Nubian Skin has achieved. Being featured in multiple major fashion and non-fashion magazines and publications; supplying the wardrobes of major productions in the West End and on Broadway; and being selected to provide the underpinnings for Beyoncé's Formation World Tour!

Ade Hassan, MBE
In 2016, Ade was awarded the Great British Entrepreneur Award for her work launching Nubian Skin.
In 2017, Ade was awarded an MBE at Buckingham Palace for services to fashion. The award was made in recognition of Ade’s commitment to her mission to redefine nude, and the impact she has consequently made on the fashion industry.
In 2019, Ade was invited to present a TEDx Talk about the reality of reaching your goal and how Nubian Skin was born. Watch below!
In 2022, Nubian Skin collaborated with The Royal Marsden, and launched the UK's first Softie Breast Forms for mastectomy patients of colour.